The brain learns to filter out distracting stimuli over time

[Робот]

The human brain can learn through experience to filter out disturbing and distracting stimuli -- such as a glaring roadside billboard or a flashing banner on the internet. Scientists have used electroencephalography (EEG) to show that early visual processing in humans changes with repeated exposure.

Source: https://www.sciencedaily.com/releases/2 ... 143511.htm